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Rudimental Share Powerful 'I Will For Love' Music Video

By Ryan Middleton ryan.middleton@musictimes.com | Sep 11, 2015 12:55 PM EDT

Rudimental are known for their electrifying live shows, the uptempo, soulful music and their powerful, moving music videos. Today, Sept. 11, the group has unveiled a brand new video for their recent We The Generation single "I Will For Love" featuring Will Heard, which takes on a very relevant topic worldwide - immigration.

The video centers on a Mexican family who despite the warning of American officials, decide to make the treacherous journey through the barren desert in northern Mexico in an attempt to cross the border into the United States. They interpolate clips of real people trying to cross and their at times violent interactions with U.S. border patrol.

The family does eventually make it after some close calls with the police and health scares and we get a glimpse of life after they make it to family. The kid graduates high school and the father manages to find employment.

It puts a human spin on an issue that is often times boiled down to numbers and graphs. It is one of the most important topics facing the United States heading into the 2016 presidential race, with views varying from amnesty to outright racism (looking at you Donald Trump).

The video is dedicated to the refugees around the world fleeing violence in their homes, notably those in the Middle East and Northern Africa heading to Europe. The band encourages individuals to donate to Amnesty International here.

"I Will For Love" is taken from the group's upcoming sophomore album We The Generation, which will be released on Oct. 2. You can pre-order it on iTunes and Amazon.

Once it is released, they will get back out on the road for a world tour for the final three months of the year, playing shows in the United States, Europe, Asia and Australia. See the complete list of announced gigs here.

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