A few years ago it looked like Netflix was on the verge of extinction thanks to those big red boxes popping up all over the country, making renting movies easier and cheaper than ever. Instead of laying down and dying Netflix put on their collective thinking caps and realized that they would need to offer up something unique to reel consumers back in. They tested out some original programming and quickly realized that they were on to something. Series' like House of Cards proved that if Netflix offered quality original programs then people would invest in it. Given that fact it makes perfect sense that Adam Sandler would sign on for an exclusive four-movie deal.
According to the company's chief content officer, Ted Sarandos:
"People love Adam's films on Netflix and often watch them again and again. His appeal spans across viewers of all ages -- everybody has a favorite movie, everyone has a favorite line -- not just in the U.S. but all over the world."
Sandler also commented on his new deal with Netflix saying,
"When these fine people came to me with an offer to make four movies for them, I immediately said 'yes' for one reason and one reason only. Netflix rhymes with Wet Chicks. Let the streaming begin!!!!"
Sandler's Happy Maddison Production company will be developing the films and the first one could be ready to begin streaming in early 2015. Are you surprised that Sandler has decided to jump onto the new Netflix trend? Is it a smart move for entertainers' looking to expand their visibility in totally different markets? Do you think that streaming is quickly turning into the main way to view choice programming? Tell us your thoughts in the comments below!