Rihanna has long been considered a style icon. Now the seven-time Grammy Award winner has been named the creative director of Puma. According to Women's Wear Daily, her role will be overseeing the brand's women's line. She flew to Herzogenaurach, Germany, earlier this week to get started. During her first creative session with the design team, she picked out colors and styles while discussing the line's direction.
According to WWD, the multi-year partnership will have Rihanna working hands-on with the active-wear firm for their fitness and training line, including apparel and shoes.
The 26-year-old will "work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio," the company said in a statement.
In her new role, she will also act as Puma's global brand ambassador, alongside Jamaican sprinter Usain Bolt and soccer player Mario Balotelli, and will star in the brand's 2014 ad campaign.
"Signing Rihanna is a fantastic step for Puma," said Puma's chief executive officer Bjørn Gulden. "Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."
The Barbadian singer previously modeled for Gucci, Emporio Armani and Balmain and was named CFDA's 2014 Fashion Icon.
. A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 8:32am PST
