Even though Will.i.am's song "The World Is Crazy" was released back in April 2013 on his most recent solo album #willpower, the song has finally been given a music video, though it's not quite your typical music video. The video stars Will.i.am as a news anchor reporting on all of the most important news stories of the moment, including the Sydney siege and the Taliban school massacre, but what sets this video apart is that it's interactive. When you click on one of the news stories scrolling across the bottom of the screen, you're taken to an article about the story, which will hopefully make you realize that there are more important and pressing matters in the world than listening to Will.i.am songs.
"I couldn't really understand why people haven't noticed that when you watch TV, the tickers on the bottom or the little square when the news reporter's talking — you can never interact with them," Will.i.am told Rolling Stone, apparently not understanding that television is not an interactive medium. "In the past, when people wrote songs they never knew that you can actually dive deeper ... I gotta give you detail and I gotta do in-depth. I gotta give you facts."
You can check out the interactive music video for Will.i.am's "The World is Crazy" right here:
Later on in his interview with Rolling Stone, Will also discusses the future of the album as a format, and how music will be distributed in years to come. "That's like saying this question: If you were to travel to London from New York, are you going to take a boat?" Will asks. "Like, motherf--ker, we got airplanes! That's an old platform, dude. Like, albums? Fifteen songs and only three videos? Seriously? In this day and age? Why are we still talking about albums?"
With that logic, it's fair to assume that all of Will.i.am's concerts will be performed via hologram from now on.
What did you think of Will.i.am's interactive "The World is Crazy" music video? Let us know down in the comments section below!
