Kendrick Lamar has dropped the music video for "King Kunta," the confirmed third single from his album To Pimp A Butterfly. The theme of music video is no secret from the start, opening with a sign that reads "Welcome...City of Compton." The rest of the video focuses on the emcee performing and traveling around his hometown (from Billboard).
Among the highlights are Lamar performing atop the famous Compton Swap Meet shopping center, driving around the neighbor hood and performing with a general mob of well-wishers (and their tricked-out cars).
The video was debuted to residents on both coasts however, as Lamar simultaneously broadcast the video on the jumbotrons at LA Live in the West at at Times Square in the East, for the fans gathered below.
Indications that Lamar was going to opt for "King Kunta" as the next single off of Butterfly—following "i" and "The Blacker The Berry"—were obvious when the rapper was spotted filming the video at the Swap Meet last week (it was a busy week in the area for the rapper, who also performed a moving concert atop a flatbed truck as part of a Reebok promotion). The release of the single seemed to come down from the fans, not the performer as it usually is: "Kunta" was his top-charting track on the Hot 100 last week, even beating out actual single "The Blacker The Berry."
The drop also comes at a good place for Lamar, as it was revealed yesterday that he had topped the Billboard 200 for two consecutive weeks with To Pimp A Butterfly, making him the first R&B/hip-hop performer since Beyoncé (in 2013) to do so.