It is April and that means one thing - playoffs. This month kicks off playoffs both for the National Hockey League and for the National Basketball Association. Both aren't immune to bringing out the stars and celebrities to help garner some public support and put more people in the seats, though the NBA is much more prone to using this marketing technique (see the Celebrity Game during All-Star Weekend). Despite having the second best record in the whole league, the Atlanta hawks still had trouble getting people in the seats on a nightly basis. They first called upon Atlanta rapper 2 Chainz for a day where he performed several times and introduced the players, while also creating some awkwardly funny online videos for the team. Now Ludacris has the honor of performing during Game 2 of their Hawk's series against the Brooklyn Nets on Wednesday in Atlanta.
According to Complex, Ludacris will introduce the players before the game and then he will perform during halftime. In honor of Luda's special night, the team will be selling unique shirts for the occasion.
Don't forget to get your @Ludacris shirt & album before Game 2 tomorrow! Available here: https://t.co/tqvjdrWxXG pic.twitter.com/rFnXf2BJ6e
— Atlanta Hawks (@ATLHawks) April 21, 2015
What Up #Ludanation! I will PROUDLY be performing this Wednesday at the @ATLHawks game 2! Check this out--> https://t.co/FqiAmDsJyo RT — Ludacris (@Ludacris) April 20, 2015
Luda has been making his presence felt during the NBA Playoffs as a spokesperson for the movie he stars in Furious 7, while also doing promo for his recently released album Ludaversal. He was on NBA TV and TNT last night talking basketball last night, but Wednesday is his big night to give the Hawks a boost to take a 2-0 series lead.
