Whoever said action figures were for boys and Barbies were for girls? Young females around the world are in store for brand-new action figures of their very own--ones that will replicate the latest variety of superheroes, DC Super Hero Girls.
DC Comics will soon introduce renewed versions of their most distinguished female superheroes, targeting kids from ages six to twelve. The promotion will see multiple debuts from TV specials, comics, digital content and clothing, notes USA Today. The campaign attempts to break away from the mostly adult-male fan base, bending gender stigmas and ultimately giving young girls heroes close in age to look up to. Each teen discloses their individual stories of coming into their powers during adolescence and how they mastered the ability of multi-tasking life as a teenager while absorbing how to be a hero.
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The launch will include "an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential," said DC Entertainment President Diane Nelson in a press release.
Mattel, DC Entertainment, and the consumer-products and animation divisions of Warner Bros. teamed up for the latest project, which will unveil this fall. Youthful fans will be able to become more familiar with these particularly aged superheroes including Harley Quinn, Bumble Bee, Poison Ivy, Wonder Woman, Katana, Supergirl and Batgirl. After the initial launch, further merchandise including books, toys and videos will shadow in 2016.
"DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters," said Nelson. "I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls."