Taylor Swift to Headline Pre-Super Bowl Concert Following Deal with AT&T
Taylor Swift is slated to headline a pre-Super Bowl concert following a deal with AT&T. The deal signed with the telecoms company will place Swift at the forefront of their artist roster for years. The partnership between the two will incorporate both content and performances from the singer. It also encompasses a headlining spot at the AT&T DIRECTV Super Saturday Night concert that will occur in Houston the night prior to the Super Bowl LI.
The show scheduled in early February (Feb. 4) will be Swift’s premiere performance involved with the Super Bowl. The event preceding one of the biggest nights in American television will be held at a venue in Houston spanning 64,000 square feet created especially for the event. A series of promotions and campaigns will give fans access to tickets.
While more details on the deal between Swift and AT&T will be revealed soon, the company has insinuated that that it is but one of many opportunities that will be available to the singer in the upcoming months.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” the CEO of AT&T John Stankey said in a press release. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artist with one of the world’s biggest sporting events.”
Model Gigi Hadid also recently confirmed that Swift is also returning to the studio to potentially work on a new album. Hadid’s commentary sparked rumors that the singer may be returning to the studio so that she can record a new album, her last being 1989, released in 2014.