Jumanji: Welcome to the Jungle continues to dominate the box office for the third weekend in a row, even as newcomers arrive in movie theaters.

Over the weekend, the comedy-adventure film easily topped the charts with $20 million at 3,704 locations in North America. This is an impressive achievement that marks a mere 28 percent in decline at the box office.

Overseas, Jumanji is also a massive success, topping the box office with $32.6 million.

These numbers come even with the debut of two films: 12 Strong and Den of Thieves.

Afghanistan war drama 12 Strong gets second place with $16.5 million from 3,002 venues in North America. Starring Chris Hemsworth and Michael Shannon, the film is about post-9/11 operations against the Taliban in Afghanistan by U.S. Special Forces. It is based on the 2009 novel by Doug Stanton titled Horse Soldiers.

Also making its debut is Den of Thieves, which follows closely at third place with $15.3 million from 2,432 locations. The film pits elite bank robbery crew against the top-notch Los Angeles County Sheriff's Department as the former plans a seemingly impossible heist on the Federal Reserve Bank. Cast includes Gerard Butler, O'Shea Jackson Jr., and Curtis "50 Cent" Jackson.

Rounding out the top five box office draws over the weekend are Steven Spielberg's The Post at fourth with $12 million from 2,851 theaters and The Greatest Showman at fifth with $11 million from 2,823 sites.

Jumanji's commercial success is breaking records with Sony Pictures. At its 33rd day, it has a $317 million total in North America, which is good for 61st of all time. Perhaps more significantly, it is the fifth highest grossing film in Sony's history at the domestic box office. Among the studio's films, Jumanji is behind Spider-Man: Homecoming and the first three Spider-Man movies.

The performance of Jumanji in the box office has been quite unconventional. After coming in second during its first two weekends behind Star Wars: The Last Jedi, Jumanji took the box office by storm and topped the charts in its next three weekends.

"This is an unprecedented and unusual box office trajectory for a wide release blockbuster," Paul Dergarabedian, a senior media analyst with comScore, tells Variety.

Jumanji: Welcome to the Jungle stars Dwayne Johnson, Kevin Hart, Jack Black, and Karen Gillan. Directed by Jake Kasdan, it was produced for $90 million. The film, a reboot from the 1995 family favorite starring Robin Williams, enjoys good critical reception with a 76 percent fresh score on Rotten Tomatoes.

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