Justin Bieber and Jay Electronica join forces on the track "Hard 2 Face Reality." The song is from singer-producer Jason "Poo Bear" Boyd.
Unfortunately, the track was not well-received by fans. One publication claimed that both Bieber and Poo Bear's singing was decent enough, but it was obvious that they did not exert much effort on the song. Electronica was also criticized for his lackluster performance. Another publication said that he appeared to have rushed his lines.
'Poo Bear Presents: Bearthday Music' Tracklist
"Hard 2 Face Reality" is actually Bieber's song from 2014, but the new rendition will be featured in Poo Bear's studio album Poo Bear Presents: Bearthday Music. The album will be available on April 27.
The record also includes Poo Bear's collaborations with Jennifer Lopez, Ty Dolla $ign, Juanes, J Balvin, and more. The other songs featured on the album are "Put Your Lovin Where Your Mouth Is (feat. Lopez)," "Perdido (feat. J Balvin)," "Will I See You (feat. Anitta)," "All We Can Do by Poo Bear & Juanes," "Shade," "Inevitable (feat. Sasha Sirota)," "Either (feat. Zara Larsson)," "From Here," "That S*** Go (feat. Ty Dolla $ign)," "Moves," "Vegas," "On My Kids," "Blessing and a Curse," and "Early or Late."
Poo Bear Talks About His New Album
Prior to the release of "Hard 2 Face Reality," Poo Bear opened up about his star-studded studio album. The 39-year-old singer, songwriter, record producer, and vocal coach also dished on his collaboration with Bieber.
"I was thinking about it over the last year. So many great songs go in the place I call the music abyss: We make all these great songs, record them, and nobody hears a lot of them. I wanted to be vehicle for putting out those records. I don't want to be an artist; I don't really want to sing — though I do sing on a few songs. But I want to be the guy that presents new music from both new artists and established artists at the same time," said Poo Bear.
Poo Bear also shared that he and Bieber worked on "Hard 2 Face Reality" years ago in Toronto. He said that the track was written during the time when the media kept writing negative stories about the "Baby" crooner.
Five months ago, Poo Bear and Bieber revisited the track, and they decided to release it as part of the former's album. They also changed the beat of the song to make it more appealing to listeners.