January 20, 2019 / 11:09 AM

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Yahoo and Live Nation announce new partnership to stream one concert every day

 

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Yahoo has announced a new partnership with concert promoter Live Nation to stream one concert every day. The service will start sometime this summer and will be featured at Yahoo Screen, according to Paste. The site will also store 1,200 of the best songs from those shows for on-demand streaming and will supplement the streams with interviews and behind-the-scenes footage.

Live Nation's CEO Michael Rapino commented on the partnership. "Sixty million people attended our 23,000 Live Nation concerts last year alone," he said. "The Live Nation Channel on Yahoo will build on this scale and become a great, new destination for music fans."

No bands have been confirmed yet for booking on the new service; however, Live Nation has announced plans to sell sponsorship to brands such as Kellog's.

Yahoo's Chief Marketing Officer Kathy Savitt spoke about the new service's mission: "bringing together the world's largest digital publisher and the leading live entertainment company to redefine the digital live music experience for users around the world."

As Paste points out, the move is part of Yahoo's push to get into the video content market, which will include NFL highlight streams with live stats as well as original programming.

What do you think of the new service? Let us know in the comments section below!

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