Madison, Wisconsin has never been a place associated with hip hop. Normally Midwest cities like Chicago or Milwaukee get the most shine for their hip hop scenes.
However, that narrative is starting to change thanks to two young entrepreneurs looking to make their mark on the music industry. Christian Anderson, more famously known as Trust'N, and his business partner Bryce Vander Sanden, launched their now multi-million dollar holdings company from their college dorm room in La Crosse, Wisconsin almost 3 years ago. After finding success as an entrepreneur, Anderson decided to drop out of school, leaving Vander Sanden behind to finish his studies in Finance and Accounting.
Fast forward till now, and what started as a hustle in a college dorm room has now expanded into a holdings company that has its feet in Entertainment & Media, E-commerce, Real Estate, Fashion, and now music. The company's prized firm Lost Boy Entertainment LLC has been credited as an industry leading public relations and digital marketing firm. The entertainment company boasts a long list of premier clientele including the likes of Target Inc., DoorDash, Snoop Dogg, Ne-Yo, and Jason Derulo among others.
Lost Boy Holdings recently announced the launch of their new record label Lost Boy Records which will offer music distribution, artist development, and music marketing to its broad range of clients. "I think the move to launch a record label was long overdue and necessary," explained co-owner Christian Anderson (Trust'N). "It's something we always planned to do, just needed to time it correctly with everything else going on."
The record label also announced a small list of artists that it will be focusing on including Madison native BKWDS whom has had multiple successful collaborations with Trust'N.
You can find out more about Lost Boy Records on their Instagram below:
* This is a contributed article and this content does not necessarily represent the views of musictimes.com
