MUSIC is one of the most popular forms of entertainment showcased by the most watched content creators on YouTube and Facebook. In March 2022, TheSoul Publishing added music to its already substantial content portfolio.

TheSoul Publishing Teams Up with Believe

Music is now a part of TheSoul Publishing. In an ambitious initiative, TheSoul's new music division plans to spotlight independent and unestablished artists, blurring the line between "real" and "virtual" artists while pushing traditional music industry boundaries. Last year, Believe, one of the world's largest music distribution platforms, announced its partnership with the digital publisher. As part of the deal, Spotify, Deezer, Apple Music, Amazon Music, as well as more than 200 other digital music storefronts and services worldwide, will distribute and promote the already rapidly expanding music division.

TheSoul Publishing's First Musical Offering, Polar

Last fall, Polar, the world's first fully digital independent artist, debuted at an exciting launch event among hundreds of thousands of fans at LockWood Publishing's Avakin Life. As TheSoul Publishing's first music initiative, the independent artist is a wild and mysterious masked singer whose inspiration comes directly from the group's creative team. 

YouTube views for her first track, "Close To You," have already sprinted past four million. More than 10,000 people follow Polar's TikTok channel every day, as it has amassed over 1.2 million followers. Her YouTube channel recently surpassed 280,000 subscribers, an astounding milestone in only four month's time. Polar has taken the idea of performing as a virtual artist to a whole new level, surpassing the followings of pioneers like APOKI and Miquela within a short amount of time.

While Polar is leading the pack among TheSoul Publishing's already impressive performers, she is far from the TheSoul's only artist. 

More New Artists from Teen-Z and La La Life

Pinky Z is brought to you by The Soul Publishing's Teen-Z channel. Her music mostly falls into the pop rock, indie pop and indie rock genres, which are aimed at a broad audience of kids aged 10-18 and millions of viewers of the Teen-Z YouTube channel. 

The launch of La La Life Music followed a successful trial on the La La Life channel. With nearly 100 million views on its YouTube videos, producers collaborated with an experienced team of songwriters, composers, and singers to create La La Life Music. The channel's music style will mostly focus on the Pop, R&B and dance genres, but will also experiment with a wide range of unique styles and content.

Also, there is more from La La Life featuring DJ Sue, who is one of the brand's most popular faces.  It was as a DJ and songwriter utilizing electronic instruments that Sue gained her first experience. The audience recently discovered DJ Sue and her unique background. She creates music using samples of memorable phrases layered over aggressive house beats. She, then,  delivers short viral DJ mixes on Tik-Tok aiming to appeal to fans of electronic dance music. Furthermore, she launched a new show on Snapchat in which she talks about stars and popular topics in a rap style with dance beats.

TheSoul Publishing is Ready for the Music

Content provider TheSoul Publishing owns all of this creative capital with a social following of over a billion across TikTok, Facebook, Instagram, YouTube, Pinterest, and Snap, not to mention 16 billion monthly views from viewers on the company's channels in 2021. Tens of millions of new subscribers are joining every month. Having a new music division means the sky's the limit for TheSoul Publishing.

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About TheSoul Publishing

TheSoul Publishing creates original, entertaining and positive content for global audiences.

TheSoul Publishing is one of the most prolific and popular online media companies in the world, reaching more than a billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Creative content is consistently created and delivered by the company's globally based creative team, in 19 different languages, via a social media-driven, cross-platform networking platform.

With its portfolio of media brands, TheSoul Publishing has it all: cutting-edge 3D technology, dazzling stop motion, entertainment-filled live-action, catchy music videos, craft projects inspired by nature, engaging animation, and more. There are a variety of channels owned by TheSoul Publishing, including 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Slick Slime Sam, and Polar. 

One of its most popular YouTube channels, 5-Minute Crafts, is among the top DIY digital brands in the world and is the only brand to regularly rank among the top 10 of all YouTube channels as well as Facebook pages.

Currently, the company is exploring the expansion of social media channels, music, podcasts, and streaming platforms such as TikTok, Instagram, Snapchat, Roku, Apple, Spotify, Amazon Prime, Chinese platforms such as Xigua, Douyin, and Bilibili, in addition to its extraordinary global production team, for its fans to continue to enjoy its content.

Many of TheSoul Publishing's accolades include being recognized as the 'Digital Studio of the Year' at the 2021 Digiday Video & TV Awards, winning the 2021 Drum Award for Best Use of Pinterest, being nominated for a 2021 Webby Award for 5-Minute Crafts, being recognized as the Best Brand Engagement at the 2020 Streamy Awards, being nominated for two 2021 Shorty Awards (Best YouTube presence, Best Community Engagement), and being nominated as the Video Team of the Year).


For further information about TheSoul Publishing visit the website

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