Karin Ann is taking her music career to new heights with her latest music video, "if I fall for you." Shot in Los Angeles, the video showcases Karin Ann's acting skills as she takes viewers on a journey through visual musical scenes that capture the genuine emotions of falling in love. The song's wistful yet optimistic mood is conveyed through a melancholic melody that yearns for love. 

With sparse bass and stripped-back drums, Karin Ann's vocals sound effortlessly beautiful yet almost defeated, as her lyrics convey the anguish that often accompanies vulnerability. However, the song ultimately reaches a place of subtle peace and acceptance, as Karin Ann sings over strummed acoustic guitar and the song softly lilts to a close. 

Co-written with Grammy Award winner Martin Terefe, "if I fall for you" is about the initial stages of falling in love, where the excitement and thrill of romance are still new and everything seems possible. Karin Ann explains, "It's about the initial stages where you don't know too much about them but you romanticize them and imagine all the things you could do together and what your relationship would look like." 

Karin Ann's music delves deep into gender equality, mental health, and human rights, as well as the common inner turmoil of a 20-year-old's mind, such as young love, toxic relationships, and insecurity. She is an outspoken advocate for the LGBTQ+ community and minority rights and is quickly becoming a Gen Z icon across Europe and the US. 

In 2022, Karin Ann released her second EP, "Side Effects of Being Human," and supported artists such as YUNGBLUD, LP, Imagine Dragons, and My Chemical Romance. She won Best Music Video at the 2021 Munich Music Video Awards, Discovery of the Year at the 2021 Zebrik Awards in the Czech Republic, and was the face of Spotify's 2021 EQUAL campaign, becoming the first Slovak artist to be featured on a giant billboard in New York's Times Square. Karin Ann's first solo concert, held in Prague at the end of 2021, was supported by Amnesty International, and she donated all earnings back to the organization to support their human rights work. 

Karin Ann's single "if I fall for you" and music video are available now, showcasing her authentic and creative approach to music and storytelling. 

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