The Main Mistakes In Organizing And Conducting Festival Marketing

Europe has seen many electronic music festivals, and the people there have acquired the experience that allows today's organizers to make the best possible site split into sectors full of activities, relaxing and food zones, well-thought-out marketing strategies, and timely public awareness. It is challenging to organize an event with over a thousand people without marketing fuckups that can drag the whole thing to its inevitable failure. 

Cyprus is a convenient location with wonderful weather and atmosphere. This year in September, it will become a host of the BEONIX festival again, this time in Limassol. The festival will gather 50 world-leading DJs and music makers. 

Based on the mistakes of similar festivals, what possible blunders can occur, and how to avoid them?

Common Mistakes

All huge events require solid control on every level, from the event manager to the marketing team who promotes a festival. The latter plays one of the leading roles in the successful realization of the upcoming gig. The promotion campaign should be informational, intriguing, and subtle. However, some specialists prefer to learn from their mistakes, ignoring the experience of others. Here you have an opportunity to get a quick look into the five top marketing fuckups from major companies that stayed in history.

Promotion Promises vs. Reality.

One of the most epic failures that left a deep wound in the hearts of many people who wanted to taste a luxury lifestyle was the 2017 Fyre Festival. Its promotion promised future attendees weekends in a luxury place with exquisite food and a unique experience. The harsh reality offered its guests poor and cheap meals, if any at all, lackluster accommodations, no electricity, and the inability to leave the Dominican island for almost two days for dessert.

Solution: When you start a marketing campaign, it is viable to understand all the details of the project. Honesty is one of the factors that can bring more fans to your side and maintain the company's reputation. Provide clear and proven information about the event, show pictures of actual locations, and tell about the arrangements. In that case, your visitors will be left in a joyful and elevated state because their expectations totally fit with the services and emotions they received. 

Ruining Surprises

Snapchat was planning a huge announcement of some secret event and launched a project with a clock counting backward til the revelation time. Some users hacked it. They managed to reveal the Snapchat message before the planned time by changing the time zones on their PCs. 

Solution: Promotions of prominent events often require some intrigue. It is no fun when all the participants, stars, and activities are announced. Something must remain hidden to pop up in the end and cause major excitement. It is best to use the marketing event software to prevent any fiasco and keep your surprise a secret until the planned moment. 

Lack of Serious Attitude

The UK-based company Walkers decided to boost their giveaway ticket for the Champions League on social networks by offering users to participate in a selfie competition. The outcome was unpredictably scandalous when some of the participants decided to send pictures of famous criminals and serial murderers, which the system carefully published without any checks.

Solution: Telling about your event on the primary social network sites is vital, and the approach should be responsible and serious. Today in the AI world, it is obligatory to use special software that can detect a bot or incorrect information inserted by the user. The data filter is one of the limitations that ensures the promotion's success and helps you eliminate any unpleasant surprises.

Wrong Message

The Adidas company decided to praise the participants of the Boston Marathon right after the event and send emails to their users with the following content: "Congratulations, you survived the Boston Marathon!" Many participants regarded it as an insult because of the infamous events of 2013.

Solution: Avoid delicate topics and focus on the message of your event. Welcome your visitors, explain the main purpose and mission of the event, and why nobody should miss it. Each word counts! It is a must to check the whole concept before you publish it on the right resources or email it to people who already subscribe to updates.

No Respect For The Place & Neighbours

The notorious Nomadica Wine case showed how a marketing promotion strategy could harm the full neighborhood. They tried to gain the attention of their new wine product and sprayed the whole area pink. It angered the local residents and left the company's reputation injured.

Solution: Decorations can get overwhelming. Sometimes it is difficult to draw a line. All negotiations should be concluded long before the actual event date concerning the local communities and the venue itself, especially if the event is going to be held in an open space. 

How to Improve the Situation?

When planning a marketing campaign to promote the upcoming event, hold on to the following aspects:

• Establish an atmosphere of connectivity with your audience

• Stick to your fan base or build one

• Test your strategy on smaller groups to gain effective results.

The lineup Beonix 2023 list is much more impressive this year with Black Coffee, Jan Blomqvist, and other top selectors. The music festival will be open again in Cyprus for electronic music lovers from around the globe. This time organizers bring more DJs and prepare more surprises on a new exciting site in one of the historical Limassol locations.