• Marilyn Monroe Named Max Factor's New Face

    Well, this is interesting: Usually when a cosmetics company is looking for its next celebrity spokesperson, it chooses someone current who is already grabbing headlines. Today, Max Factor announced that it is going to abandon the latest talent in favor of going in a more iconic direction. Marilyn Monroe has been named the newest face of Max Factor cosmetics. The fact that she has been dead for 53 years did not matter when her own beauty was always in a class by itself. Monroe will star in this year's advertising campaigns and the focus will be on how make-up helped to transform her from mousy Norma Jeane Mortenson to the red-lipped, platinum-haired bombshell, which cemented her reputation as one of the world's most infamous bombshells. Monroe was reportedly a client of Max Factor's in the 1940s and indulged in the brand until her unexpected death in 1963. "Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the Forties, and it's a look that continues to dominate the beauty and fashion industry. It is the ultimate look that defines glamour — nothing else compares," says Pat McGrath of Max Factor to "The Daily Telegraph."
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