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At first it seemed like more of the same when Victoria's Secret dropped their most recent campaign. There was the typical lineup of thin models posing in the company's latest styles, but something about this was different. The company had decided to scrawl across its newest ads the phrase "The Perfect Body," and that was probably the biggest mistake it has made in decades. Instantly, the company started to face consumer backlash from women who are not a Size 2, according to the "New York Post," and are fine with that. The feeling was that Victoria's Secret was sending the message that if you are not stick-thin, then there is something wrong with you, and it turned into a notion it had to correct — quickly. Three British college students began a petition on change.org that currently has more than 30,000 signatures.
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