• Nas Invests in Cricket Powder Protein Bars Exo, Gives New Meaning to 'Illmatic'

    Nas is considered one of the greatest hip-hop artists of all time, which is reason enough to write about him any day, but his recent business investment is our focus this week. The rapper, whose real name is Nasir Jones, has invested in a Brooklyn protein bar company that uses cricket flour, or dust, in its product. Exo could be the future of fast and nutritional food, but are we ready to get past the main ingredient? The Illmatic rapper is putting his money where his crickets, I mean, mouth is.
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