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Legendary Austin music festival South By Southwest will be hosting its third annual "K-Pop Night Out" showcase Thursday, March 19, at the Elysium Nightclub. Presented by the Korea Creative Content Agency, the showcase features performances by a selection of South Korean pop artists, with this year's bill including Hitchhiker, Epik High (pictured above), Crayon Pop, The Barbarettes, Asian Chairshot, EE and Eastern Sidekick. Though the term "K-pop" may suggest that all these artists fall under the same genre of music, "K-Pop Night Out" boasts quite a diverse selection. SXSW describes Epik High as the group responsible for "bringing hip-hop to the mainstream in Korea," while Eastern Sidekick is described as "an edgier Korean version of The Strokes." Other styles of music that are being represented at the showcase include girl group pop (Crayon Pop, The Barbarettes), alternative rock (Asian Chairshot) and bizarre dance music (EE, Hitchhiker).
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