• The Latino Audience and 'Furious 7': Did Romeo Santos Inspire Fans to See Record-Breaking Film?

    Billboard might be stretching things a bit when they suggest that Romeo Santos' 10-second speaking part during Furious 7 had a major impact on Latin American audiences attending the film...but they were certainly on-point in noting the trend. More than 37 percent of the tickets sold to the record-breaking film have been purchased by Latin viewers, compared to 25 percent by Caucasians and 24 percent by African-Americans.
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