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When the dust settles from the summer months of music festival mania, Voodoo Music and Arts Experience will keep the party going into the fall. Last week, the festival announced their lineup for the Halloween weekend festival bash, and top names like Tool, Arcade Fire and The Weeknd will front the bill. -
Live Nation Picks up Smirnoff as Sponsor for EDM Events Including Electric Daisy Carnivals, HARD and Wonderland Series
Bands make most of their money by touring is the common wisdom in the music industry. Interestingly, concert promoters are making an increasingly large chunk of their revenue through sponsorship deals. The most recent of which is a deal between Live Nation and Smirnoff for EDM-based festivals, which will make the brand the "official vodka sponsor" of 26 events.
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