Taylor Swift is getting her own TV show through a new deal with AT&T. The company has just launched a new streaming DirecTV Now and has teased a new show called Taylor Swift Now that promises “unique and never seen videos.”
There will be 13 episodes of behind the scenes footage with commentary by Swift herself according to The Verge, though it isn't clear what the footage might be or when this will debut.
The deal between Swift and AT&T was first announced back in October, and is set to place Swift at the forefront of their artist roster for years. A partnership between the two will incorporate both content and performances from the singer. The deal with AT&T also includes a headlining spot at the AT&T DIRECTV Super Saturday Night concert that will happen before the Super Bowl.
The show is scheduled for Feb. 4 and will be Swift’s inaugural performance involved with the Super Bowl. The venue where the event will be held spans 64,000 square feet and was created especially for it. A series of promotions and campaigns will also give fans access to tickets.
.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/PY8FxiMddK
— DIRECTV (@DIRECTV) November 28, 2016
The CEO of AT&T John Stankey said in a press release, “We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways. And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing artists around, so 2017 will be our very best."
The release further said, "We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from our event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
