Virtual artist, influencer, and the voice of Gen Z, Polar, returned to Avakin Life, the mobile metaverse created by leading British games developer and publisher Lockwood Publishing.
Polar is the brainchild of digital content pioneer TheSoul Publishing, and from the 27th to the 31st of May, Polar's latest track Hack My Heart - along with an accompanying music video - was unveiled in a fully immersive, 3D cinema environment in Avakin Life. Hack My Heart is one of three tracks that ran all day and all night. Players were invited to join in the celebration, dancing together to Polar's unique sound.
TheSoul Publishing and Lockwood Team Up Again
Avakin Life was the exclusive debut venue for Hack My Heart, TheSoul Publishing's second collaboration with Lockwood Publishing. Nearly 900,000 people watched Polar's Close To You music video during Avakin Life's three-day festival in September 2021.
The recent world premiere is only the first of many collaborations between mobile gaming's most established metaverse and Polar. Solar Sounds Festival (SSF) is the annual music showpiece of Avakin Life. In July, the avatar-only artist will headline the event. As SSF celebrates its third year, millions of music fans in the metaverse experience performances by upcoming artists. SSF 2021 welcomed more than 4.1 million unique users to the dance floor over its four-week run.
Catarina Água-Mel, Business Development and Music Manager at Lockwood Publishing, said: "We're delighted to welcome Polar back to Avakin Life and help make Hack My Heart a huge hit in the metaverse and beyond. Last year's collaboration with TheSoul Publishing showed how much Polar resonates with Avakin Life's audience, connecting them with an aspirational creator, influencer, and artist so many of our players dream of being. Collaborations like these are only possible in the metaverse when partners share a common vision and create moments that feel authentic for new audiences."
TheSoul Publishing's Virtual Artist's Popularity is Soaring
With 5.6 million views on YouTube, Polar's first music video for "Close To You" continues to grow in popularity. Polar also has more than 1.4 million followers on TikTok, and 10,000 followers are added on a daily basis. TheSoul Publishing's first virtual pop star also recently reached 368,000 subscribers on YouTube.
Patrik Wilkens, VP of Operations at TheSoul Publishing added: "What started as an opportunity to share TheSoul's content in the Avakin Life world, is growing into a partnership with unlimited potential. Following the global success of Polar's first viewing party for the launch of her song 'Close To You' in 2021, we are thrilled to be able to once again collaborate with the team at Lockwood Publishing for Polar's highly anticipated track - Hack My Heart."
"Based on the overwhelming engagement of Avakin Life players, we'll soon be offering Polar branded interactive elements to further encourage players to get creative with the star's songs and dance routines. With the support of Avakins and her global audience of fans, Polar has shown the world exactly what virtual artists can do and is looking for more exciting ways to take it to a whole new level."
View Hack My Heart's world premiere inside Avakin Life:
1. Avakin Life works with iOS and Android devices. You can join more than 220 million imaginations by searching for 'Avakin Life' in the Google Play or App Store.
2. Create your own Avakin by choosing from over 30,000 fashion pieces, including high-street brands' outfits.
3. The Avakin Life app lets you listen to Polar's music with players around the world.
About Lockwood Publishing
Located in the UK, Lockwood Publishing excels in developing virtual worlds for mobile devices and consoles. The company has studios in Newcastle, Lisbon, and Vilnius as well as its HQ in Nottingham. Find out more at www.lockwoodpublishing.com
About Avakin Life
The Avakin Life mobile application was originally launched in 2013 and uses 3D avatars to create a virtual social world. With over 200 million downloads and 1.3 million active users daily, its global community allows users to customize their avatars by choosing from more than 30,000 virtual products and accessories, including real-world brands. Players become avatars in Avakin Life, which is a rich and ever-changing virtual world where they explore, create, and interact with other players. For more information on Avakin Life, go to Avakin.com
About TheSoul Publishing
TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience.
One of the world's most prolific and popular online media companies, TheSoul Publishing reaches more than one billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Its global creative team consistently delivers engaging and irresistibly shareable content for all ages, in 19 different languages, distributed via a social media-driven cross-platform network.
From cutting-edge technology to eye-catching stop motion, from fun live-action to catchy music videos, from inspirational craft projects to vibrant animation, TheSoul Publishing's portfolio of media brands has it all. TheSoul Publishing's universe of well-known channels includes 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.
Its most-viewed channel, 5-Minute Crafts, is the number one DIY digital brand in the world and the only brand to consistently rank among the Top-10 of all YouTube channels and among the Top-10 of all Facebook pages.
Current initiatives include expansion across additional social media, music, podcast, and streaming platforms such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime, and Chinese platforms including Xigua, Douyin, and Bilibili as well as the continued growth of its extraordinary global production team, to provide its fans more of the content they crave.
TheSoul Publishing has garnered numerous accolades including the 'Digital Studio of the Year' at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations including 'Best Use of YouTube', and a 2022 Webby Honoree for 'Best Overall Social Presence in Media/Entertainment.
For further information about TheSoul Publishing visit the website.
* This is a contributed article and this content does not necessarily represent the views of musictimes.com
