Kellie Pickler and Meow Mix Say "It's Meow Time"

Kellie Pickler has teamed up with Meow Mix cat food on the "It's Meow Time" campaign to celebrate the bond between cats and their people during meal times and to inspire feline parents to share their kitty-person love.

Between August 13 and August 16, Meow Mix will take a mobile sound studio around New York City. Cat parents will be able to go in and remix the classic jingle that has been the cat song for the past 30+ years. Some lucky fans will even get to record with Kellie herself.

Each jingle that is recorded will result in meals (of the people variety) being given to Food Bank For New York City. Meow Mix will donate 100 meals to the city's major hunger-relief organization for every jingle recorded. A giant meal counter will show fans how many meals have been donated each day. The goal is 100,000.

In a press release, Margarette Purvis, President and CEO of Food Bank For New York City, talked about how difficult it is for some families in the city that never sleeps to get enough to eat. She said, "Today, nearly one in three New Yorkers struggles to afford food. That certainly means there is nothing left over to feed beloved pets, often forcing families to abandon them. We are very grateful to Meow Mix for their camaraderie and generosity so that we may provide an added layer of support to New Yorkers in need and keep these families together."

Kellie added, "Being a cat lover and previous cat parent myself, I am really looking forward to my turn of remixing the iconic Meow Mix jingle in the sound booth. And, I hope we have a lot of other cat lovers and parents join us in this campaign because the more recordings, the more meals Meow Mix will donate to the Food Bank For New York City."

Meow Mix mobile sound booth times/locations:

August 13 - Columbus Circle from noon to 6:00 p.m. (Kellie Pickler will be on-site)
August 14 - Washington Park/NYU from 11:00 a.m. to 5:00 p.m.
August 15 - Penn Station/Macy's from 11:00 a.m. to 5:00 p.m.
August 16 - Union Square from 11:00 a.m. to 5:00 p.m.

While the mobile sound booth will only make the rounds in NYC, cat lovers all over the country can still participate. The "It's Meow Time" Sweepstakes has two ways to win. Specially-marked bags of Meow Mix have cards in them that contain codes that could instantly win you money! 3000 bags will contain prepaid debit cards from $25 to $100.

500 - $100 cards
750 - $50 cards
1750 - $25 cards

Or you can reach for the stars by recording a video of you and your cat(s) singing the Meow Mix jingle and win big. The grand prize winner will receive:

A lifetime supply (calculated as a 14 year supply of twelve 16 lbs. bags per year) of Meow Mix® brand dry cat food to be awarded as $2,231.00 in prepaid debit cards; approximate retail value (“ARV”): $2,231.00; and a trip to Hollywood for you, a guest and your cat! Meow Mix will fly you out, put you up in a four-star hotel in Beverly Hills for seven days, give you $3500 spending money and bring you in the studio to record a "Meow Mix Jingle Music Video" with your cat.