Snoop Dogg, Jhené Aiko and Aloe Blacc are among celebrities, artists, tech leaders and athletes to join the #ImUnloading movement. The anti-gun violence campaign encourages people to remove public gun companies from their 401K retirement portfolios. In a recent public service announcement, Snoop Dogg joined Aiko, Blacc and other celebrities to share their personal experiences with gun violence.
The PSA began with Snoop sharing:
"How I've been affected by gun violence over the years is through deaths of friends and family members and associates."
Aiko followed the Bush rapper sharing a traumatic experience from her childhood.
"When I was 5 years old I was held at gunpoint in a home invasion," she relayed in the PSA, to which she later added, "I'm unloading so that my daughter can grow up in a safe, loving world."
AllHipHop reported that Unload Your 401K teamed up with No Guns Allowed to launch this campaign. Snoop released the reggae-infused song "No Guns Allowed" featuring Drake and Cori B., Snoop's daughter, in 2013 off his Reincarnated album and has since worked with the League of Young Voters Education Fund to support the anti-gun violence message.
In a statement retrieved by Vibe in 2013, he revealed:
"'No Guns Allowed' is a really important song to me," Snoop said. "I'm humbled that an organization like the League of Young Voters Education Fund supports what I'm saying in it and is taking action. Especially since they have been doing work for a long time to spread an anti-violence message in our communities."
Jennifer Fiore, executive director of the Unload Your 401K campaign, is hoping it will spread awareness to those unaware.
"There is a straight line from gun industry investment to gun industry profits to funding of the NRA," Fiore explained, according to Rolling Stone. ""Half the value of these companies comes from mutual funds and most of the 'investors' in these funds have no idea they are inadvertently part of the problem. Now they can be part of the solution."
The campaign's site allows visitors to check if their 401K retirement portfolios have public gun companies.
