Perhaps the largest effort to bring classical into the digital age, Google's upcoming music platform, dubbed Classical Live, aims to bring together audiences of all stripes. The idea is to provide listeners with exactly what the namesake denotes: exclusive live recordings of the world's most well-known orchestras.
Classical Live has been described as an initiative to offer live recordings of orchestras through the big-time Google Play service. Already involved in the concept are the New York Philharmonic and London Symphony Orchestra.
Among the list of contributors, per The New York Times, are the Boston Symphony Orchestra, the Cleveland Orchestra and the Royal Concertgebouw Orchestra of Amsterdam, with Google hoping to round up some more participants down the line.
As the report continues, by banding together and creating this new series on the Google Play network, the orchestras are providing themselves with an opportunity to reach audiences in over 58 countries. Hopefully this can yield an otherwise untapped audience.
Still in the initial stages of set up, the service is reckoned to charge a nominal $4.99 in the U.S. to download a full symphony. With Apple's latest streaming service already receiving some sharp criticism, maybe this can succeed its competitor.