Since Oprah Winfrey joined forces with Weight Watchers in a business collaboration, things have been looking up for the company and it's stock. On Tuesday, WInfrey proved just how influential she is for the company's marketing strategy when she posted a Twitter message about her weight loss, increasing Weight Watchers' stock by 16%.
EUR reported how Weight Watchers received a 16% increase in stock on Tuesday Jan. 26 after Winfrey posted a message about how genius the program is because it allows her to partake in foods that she loves on a daily basis and still manage to lose weight.
"This is the joy for me, I love bread," Winfrey shared in her Tuesday Tweet regarding her progress in the program. "I now just manage it. I don't deny myself bread, I have bread every day. That's the genius of this program."
Winfrey continued in her message, revealing how she had already lost 26 pounds since beginning the program, and she has not stopped eating bread.
— Oprah Winfrey (@Oprah) January 26, 2016
I believe in the @weightwatchers program so much I decided to invest, join the Board, and partner in #wwfamily evolution. — Oprah Winfrey (@Oprah) October 19, 2015
That standalone message made Winfrey $12.5 million richer than she was before since she is not only a spokesperson for the company, but owns 6.4 million shares of it, according to EUR. When the stock went up 16%, so did her bank account. Accoriding to a USA Today report, the company's stock had been slumping for the past few years, but once stock investors heard the news of Winfrey's 10% stake in the company, sales began to soar. The former talk show host also sits on the company's board. On Oct. 19, Winfrey tweeted the announcement that she was joining the Weight Watchers family.
Singer Jennifer Hudson was also at one time affiliated with the weight loss program, but ultimately cut ties after losing 80 pounds, according to Huffington Post. According to the site, Hudson went from a size 16 to a size 6.