Spotify has released a new feature that allows artists to submit unreleased new music to be added to its site-curated playlists.
The new feature is still in beta testing as of this writing, but the rollout has already started to Spotify for Artists profiles and record labels that use Spotify Analytics.
Spotify Allows Submission Of Unreleased Songs
The goal of the new feature, according to the media company, is to help artists and record labels find their audience by tapping into the site's curated playlists.
Here is how it works: the artist or the record label submits a song to Spotify and then the song will be entered to a pool where over a hundred editors from around the world will consider whether it is an appropriate addition to the playlist they are creating.
Through this new feature, a new song has the chance to be streamed by thousands of listeners from anywhere in the world.
"The number one question we get from labels, artists and their teams is: who do I speak to to get on Rap Caviar, Hot Country, ¡Viva Latino!, Ultimate Indie or other Spotify playlists?" Nick Holmsten, vice president of Content and global head of Shows & Editorial at Spotify, stated.
"We've listened to feedback from the creative community, and developed a new feature that enables them to easily submit unreleased music for playlist consideration to our entire worldwide team of playlist editors."
However, to be considered, the artist or the record label should make sure to provide as much information as possible. Categories such as mood, genre, and other data should be divulged in order for editors to find the song and consider adding it to the playlist.
Spotify also added that no artist nor record label can pay money for a song to be included in a certain playlist.
The new feature, as mentioned is still in beta phase and is subject to changes. The streaming platform said that the new feature will evolve based on feedback from artists, record labels, and other partners.
Spotify Boosts Indie Artists
The new playlist feature is only one of the many changes that Spotify has recently started implementing in order to improve its services. The news comes a few weeks after the Sweden-born media company reportedly started offering indie artists advances fees in exchange for licensing songs.
The move was an effort to cut out the middlemen — the publishers — to directly transact with the artist or his/her manager. Through the deal, Spotify will take 50 percent of the song's revenue, slightly lower than the 54 percent take away from other artists.
However, because of the absence of publishers, the artist will take home a bigger revenue. Engadget claims that artists typically get as little as 20 percent of the record label's share from streaming.
Earlier this year, Spotify also added a short-lived Hateful Content Policy.