Coldplay is helping the environment, but they have been dubbed "useful idiots for greenwashing."
Last week, the famed British band announced a collaboration with Finnish oil giant Neste to cut its touring emissions in half.
It is the largest producer of sustainable biofuels. Nonetheless, according to The Guardian, the company's palm oil suppliers removed at least 24,710 acres of forest in Malaysia and Indonesia in 2019 and 2020.
Neste, according to Carlos Calvo Ambel, senior head of the Transport and Environment campaign, is "cynically leveraging Coldplay to greenwash its name."
"This is a firm tied to the type of deforestation that Chris Martin and his followers would despise." It is not too late, and they should end their cooperation with Neste immediately and focus on pristine solutions."
He went on to explain that while the "Yellow" hitmakers' effort to decreasing emissions is admirable, their collaboration with Neste is allegedly tied to deforestation.
Coldplay, on the other hand, replied to the accusation regarding their recent attempts to launch an eco-friendly global tour.
The band has already devised a 12-point plan to reduce its carbon footprint after vowing not to go on tour unless they could do so in an ecologically sustainable manner.
According to a statement from Coldplay to The Independent, when they announced their tour, they committed to make it as sustainable and low carbon effect as possible.
They also recognize that it will require a significant amount of time and work, stating, "We don't pretend to have gotten it all perfect yet."
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To achieve their goal of decreasing carbon emissions by 50% compared to their previous tour in 2017, the "Hymn For The Weekend" hitmakers will "avoid the usage of fossil fuels" in their production and land freight.
"In most places - but not yet all," Coldplay said, "we can achieve this by employing a mix of sustainable biofuels and renewable energy."
"We're also attempting to cut emissions from plane travel with sustainable aviation fuel," the band added.
In addition, the band collaborated with BMW, which provided 40 rechargeable electric vehicle batteries to power the concerts.
They also claimed to have sought other electric vehicle manufacturers, but BMW pledged to assist.
"We need their batteries so that we can power our performances with green energy," Coldplay continued. We require their batteries in order to power our events with green energy."
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