Country music sensation Morgan Wallen is set to make waves in the fashion industry as he signs a substantial deal to design an underwear line.
The multi-year collaboration with Ethika is a bold move that spans men's, women's, and kids' fit.
This partnership is even more noteworthy because Morgan became the first country music star to join forces with the renowned underwear brand.
Expressing his enthusiasm, he stated to Radar Online, "I've always admired Ethika's product and marketing. Those two have gone hand in hand for so many years to create a brand I respect, and I'm proud to be the first country artist signed by Ethika."
This groundbreaking deal signifies a new venture for the country music icon and includes lucrative terms.
Sources reveal to the outlet that the agreement involves a signing bonus and a share of the sales, with projections hinting at a substantial figure, potentially reaching "7 figures" as sales gain momentum.
Morgan Wallen Musical Achievements
Known for chart-topping hits like "Whiskey Glasses," Morgan Wallen's foray into fashion comes from his impressive performance at the 2023 Billboard Music Awards.
Nominated for an astounding 16 awards with 17 finalist entries, including Top Artist, Top Male Artist, Top Billboard 200 Artist, and Top Hot 100 Artist, Wallen continues to solidify his presence in the music industry.
Ethika's Vice President of Marketing, Danny Evans, underlined Wallen's unique fit for the brand, stating, "Morgan is the perfect fit for our first country music artist. He has transcended the genre with multiple crossover records, and there is no box on his fan base. Working with Morgan on these new designs has been a unique and fun experience, and we couldn't be more hyped to release them."
While the controversial singer takes the reins as the first country artist to collaborate with Ethika, the brand has a history of successful partnerships with high-profile figures.
Past collaborations include renowned rappers Rick Ross and Lil' Wayne and top athletes like NBA star Chet Holmgren and MLB legend Manny Machado.
As he extends his reach beyond the music charts, this venture into the fashion world positions him as a musical powerhouse and a trendsetter in the industry.
The fusion of country music and underwear design marks a distinctive chapter in Morgan Wallen's career, showcasing his versatility and influence in shaping diverse entertainment landscapes.
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