Taylor Swift is offering her fans more than simply fresh tracks.The pop superstar announced that those who pre-order her upcoming album The Life of a Showgirl on iTunes will receive access to an exclusive behind-the-scenes video.
The two-minute, 41-second clip, titled "A Look Behind the Curtain," will arrive alongside the album's release on October 3.
A description on Swift's Instagram Story, shared Wednesday, Sept. 10, teased that the video will show the inspirations behind her highly anticipated 12th record, US Magazine said.
Swift, 35, first confirmed the project during an appearance on the "New Heights" podcast in August with her fiancé, NFL star Travis Kelce, and his brother Jason.
"It was something that I was working on while I was in Europe on the Eras Tour. I just love it. I just love it a lot," she said at the time.
The singer revealed that she flew to Sweden during breaks in the tour to record with longtime collaborators Max Martin and Shellback.
🚨| “A Look Behind The Curtain,” the exclusive iTunes video that will be available on The Life of a ShowGirl release day, where Taylor explains the inspirations behind the album’s tracks, will be 2 minutes and 41 seconds long.
— swifties hq (@SswiftiesHQ) September 10, 2025
BUY THE ALBUM! pic.twitter.com/ZynHOFJlOS
Taylor Swift's New Album Inspired by Her Private Tour Life
Swift shared that although the project left her physically drained, it kept her mentally energized and thrilled to be in the creative process.
Swift pointed out that this project marked the first time she and her collaborators had worked on an album entirely as a trio. She described the sessions as "catching lightning in a bottle."
Swift emphasized that the music reflects her private life during the tour. "This album is about what was going on behind the scenes in my inner life during this tour which was so exuberant and electric," she said.
"It comes from the most infectiously, joyful, wild, dramatic place I was in my life. ... This is the record I've been wanting to make for a very long time."
Kelce hinted at the sound of the new project, describing it as leaning more toward pop while still carrying Swift's signature poetic lyrics, melodies, and clever references.
He mentioned that his personal favorite track at the moment is "Opalite."
According to DeltaPlex, Swift has revealed multiple vinyl variants featuring glamorous showgirl-inspired covers, as well as collectible extras like poems and posters.
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