Taylor Swift's game-day appearances have become rare this NFL season, and insiders say her reduced visibility is no accident.
According to the Daily Mail, the pop star has tightened her public presence due to growing concerns over her safety following ongoing stalker issues.
A source told the outlet that Swift "has wanted to feel much more protected this year with her security," emphasizing that she "doesn't want her whereabouts known every minute of the day."
The insider added that her main concern is keeping herself, her friends, and her family safe.
Fans who remember Swift's energetic suite celebrations last year have noticed her low-key entrances and limited screen time this season. In past games, cameras frequently cut to Swift cheering with Travis Kelce's mother, Donna, or high-fiving Brittany Mahomes. This year, she's often spotted only briefly — if at all.
Earlier in the season, TMZ reported Swift entered Arrowhead Stadium behind a rolling black screen, avoiding photographers and crowds. She has not been photographed walking into a Chiefs game since the season began. "She wants to be safe," the source said, describing her effort to stay "less out there and attracting attention."
Swift's decision also comes as Kelce faced a rocky start to his season.
The source told the Daily Mail that her appearances are now handled "on a case-by-case situation depending how he does," suggesting she prefers to keep her visits more spontaneous and less publicized.
🎥| Taylor being the cutest watching the game tonight!pic.twitter.com/9W71kd4jpc
— Taylor Swift Updates ❤️🔥 (@swifferupdates) October 28, 2025
Not Asking For Less Coverage
Despite rumors, Swift has not asked the NFL or networks to stop showing her during broadcasts. Cameras still catch her reactions from the VIP suite, especially when Kelce makes big plays.
While the Chiefs were playing the Washington Commanders she got on camera celebrating him as he made his 100th career touchdown, which is a very uncommon milestone for tight ends in the history of the NFL.
After the game, fans took notice of Kelce's fun and jovial celebration which looked like he was copying dance moves from Swift's "Fate of Ophelia" music video.
The gesture fueled social media buzz, though Swift has yet to publicly comment.
"There is always a camera in her direction," the insider said, "it's just not as big a thing this year as in years past."
Even as she scales back her public game-day presence, sources say Swift remains a constant presence behind the scenes. "Everyone knows she's there anyway," the insider told the Daily Mail.
In July 2023, Swift started dating Kelce and, after two months, she went to see his matches. The two turned into one of the hottest couples in sports and entertainment. After Kelce asked her to marry him in August, it is said that the pair will tie the knot in Rhode Island next summer.
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