June 19, 2018 / 11:41 PM

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Keith Urban and HSN to Hawk URBAN Guitar Line Beginning in November, Style Reminiscent of Les Paul Standard


Keith Urban isn't shy about his love of the electric guitar, and he makes fretwork almost as big a part of his live shows as he does his lyrics. Therefore it's not too surprising that the Australian country star has launched a line of guitars and equipment through the Home Shopping Network. The line will become available for purchase on November 3. 

"We are thrilled to welcome Keith Urban to HSN," said Joy Mangano, President of Ingenious Designs, who's marketing the guitar. "Great stories and great storytelling are at the heart of everything we do and I can't think of a better guitarist and storyteller than Keith."

Not too many technical specs have been released as of yet, but based on the promotional photos, it looks like Urban based his designs (of the electric guitars at least) on the Gibson Les Paul Standard. The body shape is exact, and the head features a slightly more dramatic dip and the tip. The URBAN's similarly features two sets of pickups, each with a volume and tone knob, the classic rhythm/treble switch, and 23 frets along the neck. Still no prices yet, but customers will have the option to buy a guitar, or a 21-piece set that includes a custom amp, strings, and a variety of axe-related merchandise. Our pick for best color: "Emerald Brazilian Burst," which features an intense green, rimmed with black, sunburst-style. 

And, if you're on the fence, you should consider that both Urban and HSN Cares will donate part of the proceeds from sales to the Mr. Holland's Opus Foundation and The Grammy Foundation. The former donates instruments to underfunded schools, and the latter helps aid music education in the United States. 

This isn't Urban's first time at the commercial rodeo: Phoenix, a "profoundly rich, masculine scent," was available around Christmastime last year. 

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