Jim James has premiered the video for "State of the Art (A.E.I.O.U.)" off his debut solo LP, Regions of Light and Sound of God. Although the album dropped last February, the My Morning Jack frontman still hasn't put the album on the shelf quite yet.
He has been touring the album, appearing on Late Night television, and hitting the festival circuit. So the fact that this video seems to be coming a little late doesn't seem so unexpected. So far, his debut album has sold almost 50,000 copies.
According to Billboard, the video was born out of a competition on project site Genero.tv for filmmakers to create the "State of the Art" video. The winners were Staci DeGagne, Alexander Fletcher and Joe Barham of San Francisco-based production company Clean White Lines. The video they produced has become the official video for the track.
The article explains that James was more of the "creative consultant" on the video. "They did a really good job and it was a cool chance to have this kind of fan interaction process because I love people getting the chance to get their work out there through one of my songs," James told Billboard. "I grew up in a place - Louisville, Ky. - where there aren't too many opportunities for upcoming bands, so things like this are really cool. It's really exciting to me because it gives somebody a chance that might not have had a chance."
The video centers on a mysterious person with a TV for a head who goes around town meeting people. The song and video suggests that technology is overrunning our world to the point that we have a peculiar relationship with it.
Beyond his solo work, the indie-folk hero told Rolling Stone that My Morning Jacket is hard at work on a new album, which will be the follow up to 2011's Circuital.
What do you think of the video? Let us know in the comments section below!