After two difficult years, New York City electronic music festival Electric Zoo has decided to "transform" itself for the 7th edition of the 3-day festival in 2015. Working within the large SFX Entertainment umbrella of event promotion companies, Made Event has teamed up with ID&T, the makers of Tomorrowland, Mysteryland, Sensation and TomorrowWorld to deliver a different and unique experience from times in the past.
In a statement via a press release, the creative director of ID&T, Jeroen Jansen had the following to say about the new partnership.
"Electric Zoo is committed to providing its fans with a once-in-a-lifetime experience centered around three days of awe-inspiring music and mesmerizing production," said Jeroen Jansen, "New York City is truly the capital of the world, and there is no better place for fans to gather for the celebration of life and music."
Electric Zoo has played with the "Zoo" theme lightly in the past, but has not fully embraced it for stage production. It is possible that ID&T's dreamlike production will unlock some additional creativity to try and bring that type of theme to fruition. One DJ, Chris Liebing expressed his dissatisfaction with the production this past year, saying there was a "lack of atmosphere and vibe."
The past two years have not been kind to Electric Zoo, which brought the cancelation of day three due to fatal drug overdoses in 2013 and a large thunderstorm this past Labor Day. The transformation looks to reshape Electric Zoo's image away from these two cancelations.
At this point, it appears that the partnership is only extending to ID&T and Electric Zoo's flagship festival in New York. There is no indication at this point that the partnership has expanded globally.
The festival has also announced that pre-sale tickets will be going on sale Jan. 14 for MasterCard members and Jan. 15 for the price of $199 with VIP tickets running you $399. Sign up for pre-sale on the Electric Zoo website.