Umm, Calvin Harris, is that you? For being one of the biggest DJs on the planet, the "Blame" artist doesn't frequently endorse products - until now. Yesterday (Feb. 17), Harris and Emporio Armani announced that they would be launching a new underwear campaign together, starring Haris in all his bare chested, bulging glory.

The black and white photos, which were rolled out on Instagram, feature Harris wearing a pair of Emporio Armani underwear, some scruff on his face and nothing else.

The two photos, which show off different pairs of underwear, reveal something that we maybe should have known all along: Harris is seriously buff. He shows off a slim figure and chiseled abs. Mix that in with his "I just rolled out of bed like this hair" and that 5 o'clock shadow, and you have eye candy for days.

Oh, and there's something for sale here, too. Sure.

Check out the steamy Harris Emporio Armani underwear ads below, via the DJ's Instagram:

 #EmporioArmani

A photo posted by Calvin Harris (@calvinharris) on Feb 17, 2015 at 9:39am PST

The underwear photos aren't the first campaigns Harris has done for Emporio Armani. In December, it was announced that he will be the face of the full 2015 spring/summer collection, which also includes suits and coats (though that's not nearly as sexy as these underwear snaps).

In an interview with The Mirror last year, Harris expresses his admiration for Armani. "It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs."

And we admire you right back, Calvin.

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