June 23, 2018 / 5:49 PM

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Daddy Yankee Teams up With MetroPCS for Billboard Latin Music Conference Panel



Reggaeton artist, Daddy Yankee, is working on a new partnership. The artist is teaming up with MetroPCS to collaborate on maximizing their outreach to consumers. He will join MetroPCS for a panel at the Billboard Latin Music Conference on April 28 at the Ritz-Carlton in South Beach, Miami.

According to Billboard, the collaborative panel is titled, "The Art of Creative Partnering".

MetroPCS executives have expressed their enthusiasm for this partnership and for potential future opportunities. "We've really found a partner in Daddy Yankee that's worked great alongside our agency Richards/Lerma," Javier Figueroa, marketing director at MetroPCS told Billboard. "It's exciting to harness his creative vision and help in our efforts to reach multicultural consumers."

Daddy Yankee is among the first performers announced to perform at this year's Billboard Latin Music Awards. The conference will run from April 27 to April 30 and will conclude with awards show, which will be hosted by Gaby Espino and Pedro Fernández.

The conference's schedule is jam-packed including a "One-On-One Sessions" event with executives representing various companies on Monday April 27, a "Blurred Lines" panel the following day discussing "...how brands, music, marketing and advertising are blending in the new music business environment" and a "Mexican Millenials" panel on April 29 which is described as: "a new crop of bilingual, bicultural regional Mexican acts is pushing boundaries with innovative social media strategies and groundbreaking music."

Billboard listed the artists topping the list of this year's finalists for the award's show:

Romeo Santos (21 entries)

Enrique Iglesias (19)

J Balvin (12)

Marc Anthony (7)

Drake (7)

Descemer Bueno (6)

Gente de Zona (6)

Julion Alvarez y Su Norteño Banda (6)

Farruko (6)

Banda Sinaloense MS de Sergio Lizarraga (6)

2015 will make the 26th year of the Billboard Latin Music Conference. The Billboard Latin Music Awards will air live April 30 on Telemundo from the BankUnited Center in Miami.

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