Unsound music festival teaming with Geza Schoen for EDM-themed fragrances

You know how snakes smell with their tongues? That's not exactly the science: the reptiles actually have such a good sense of taste that it doubles as a sense of smell. Now imagine that you could hear so well that sounds doubles as smells. This curious concept has driven the organizers of the Unsound electronic music festival to team up with German fragrance maker Geza Schoen and create a line of scents to match electronic music as part of project Ephemera.