Those in the gaming community are familiar with Razer and their products that range from console controllers, high-end laptops and PC peripherals to help players get a leg up on their competition. Now they are looking to give bedroom and aspiring producers that same advantage by launching Razer Music, which is partnering with the some of the biggest names in electronic music and hip-hop production including deadmau5, Metro Boomin, Dyro and Feed Me to give tutorials on how to create the latest beat, mix hi-hats, or layer synths.
Most of the acts who have signed up are from the electronic music world, now with names like Heatbeat, Carnage, Varien, BARE, Maor Levi, Sandro Silva, Project 46, AWE, Burns and Zircon all signed up to lend their talents to the program. Creator of DJ Tech Tools, Ean Golden is also on board.
The new service will feature new tutorials on its YouTube Channel with new videos coming from each of the artists signed up. Right now, Metro Boomin has a short video where he dissects how to create a new beat that he just made, giving the viewer tips on how to get more groove in a track. Feed Me taps his alter ego Spor to deliver advice on drum n bass and Carnage lets you know how to mix 808s.
Razer is making a big push to try and become the go-to brand for producers. It is partnering with Image-Line, the creator of FL Studio to offer a copy of the software in each new Blade laptop sold.
"Artists and DJs from all over the world have connected with me to discuss producing on the Razer Blade," says Min-Liang Tan, Razer co-founder, and CEO in a statement. "The power and portable form factor of our systems offers artists the performance they need, whether in the studio, on the road or onstage."