The Weeknd has gone next level with his latest visual experience, diving into the world of 360 degrees interactive technology for the Eminem remix of his hit single "The Hills." The video allows the fan to control their experience by turning the video around to see different angles following The Weeknd, who looks awfully a lot like a GTA characters, walking out of a building and towards a burning car.
The scene is pretty surreal as the Canadian crooner walks out of a building and into a parking lot with a burning car ahead of him. Flaming meteors rain down all around The Weeknd, which you see from a better perspective if the user looks around. Things get a little strange as large flaming phoenixes fly out of the car in front of The Weeknd at the end of the video.
Viewers can click around on their keyboard using the arrow keys, A/S/W/D keys and their mouse or the screen on the YouTube app. This appears to be the new wave of how some artists are shooting music videos, following how Avicii, Hardwell, TomorrowWorld, Foals and Fort Minor have all used this technique.
The video is pretty short at just under two minutes. It contains the first verse of Eminem's remix, heading into the hook from The Weeknd.
The remix from Eminem was first of a two part package that also included one from Nicki Minaj. It is rare to get a remix from Eminem, who is no stranger to features, but rarely hops on a track after it has already been released. In a Tweet sent out at the time of the released, he explained that "The Hills" was just too good to not remix. Now it gets a very special visual treatment.
