Ed Sheeran debuted a new song, "Don't" in the new Beats by Dre commercial. According to Billboard, the track is about a former love who cheated with a close friend.
"Don't" was produced the unlikely team of Rick Rubin and Benny Blanco and was initially set to be the first single on Sheeran's upcoming album. He originally recorded the track separately with each producer.
"I loved elements of both," Sheeran told Billboard, "I knew that together they could make something really super-powered, between Benny's pop sensibility and Rick's raw, earthy, gravelly coolness. So Benny went to L.A. and sat with Rick."
In the commercial Sheeran is wearing Beat's Solo 2 headphones while recording the song in a hotel room.
The story in 'Don't' is 100 percent true. I could have gotten nastier -- there was more sh*t that I didn't put in," he told them of the track. "I was seeing someone for a bit of time, and then they ended up physically involved with one of my friends in the same hotel that we were staying in, while I was downstairs. And I feel like: Treat people how you want to be treated."
Think of Sheeran as the new male version of his friend Taylor Swift: any relationship is fair game.
"If you date a songwriter, be prepared to have songs written about you," he explained. "If you do nice things, you'll have nice songs. And if you do f**ked-up things, you'll get a horrible song."
Check out the track in the commercial below, and let us know what you think in the comments section.