In a day and age when music videos have become so minimalist, a band like OK Go, who have emerged with yet another wild music video for their song "Upside Down & Inside Out," has to be celebrated.
The video for the synth-pop driven track, which appears on the band's latest studio album Hungry Ghosts, was recorded on-site in a real zero gravity plane courtesy of S7 Airlines in Russia. The band had been teasing the release of the clip on their social media accounts for some time now, documenting their trip and creative experience.
In the video, the band foregoes their laptop work to float around in and out of their seats of an airplane. They perform some pretty slick choreographed moves alongside two female flight attendants, who at one point secure frontman Damian Kulash as he spins and sings into the camera. There's also explosions of color in the all-grey airplane and, well, you need to see it to believe it.
The concept for the video is undeniably fitting, especially as the lyric "gravity's just a habit that you're pretty sure you can't break" is sung by Kulash.
The video was premiered on this morning's (Feb. 11) edition of Good Morning America. The band's previous music video for the track "I Won’t Let You Down" was filmed in Japan where the band rode some robo-scooter things called "UNI-CUBs," a new product that had been in Honda's testing phase at the time.
Hungry Ghosts is out now via BMG and you can currently purchase the record via iTunes.
OK Go - Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, February 11, 2016
