Kylie Minogue, who was one of the presenters of the 2016 BRIT Awards, is mounting a legal bid preventing Kylie Jenner to claim trademark of the name Kylie. Now the battle has made its way onto Twitter.
In August, Kylie Jenner, who is part of the Keeping Up With the Kardashians reality show, filed a USA trademark application for the name “Kylie” for advertising purposes, according to a report by the World Intellectual Property Review.
With that, 47-year-old Australian pop star Minogue, filed a notice of opposition to the said application claiming that it will create confusion in the audience and might even dilute her brand.
Currently, Minogue owns trademarks for “Kylie Minogue Darling,” “Lucky- the Kylie Minogue musical,” “Kylie Minogue” and also the website http://www.Kylie.com, which she has owned since 1996, showing her trademark for the name “Kylie” for entertainment and music recordings, the Guardian reported.
The "Spinning Around" singer even referred to Jenner as a “secondary reality television personality," who is a mere “a supporting character” on Keeping Up With the Kardashians, alongside half-sister Kim Kardashian. She added that Jenner draws criticism from Disability Rights and African-American communities due to her “photographic exhibitionism” on social media and her controversial photo shoot while in a wheelchair.
The claim then describes the “Can’t Get You Out of My Head” singer as an "internationally renowned performing artist, humanitarian, and breast cancer activist." She even has a record sale of 80 million as of 2015.
According to People, a day after Minogue filed her opposition, Jenner filed a second trademark application on Feb 23, this time for the term "Kylie" in connection with entertainment services.
In a Twitter post, Minogue posted a not-so-subtle shade to the teenage model saying, “Hello..... My name is KYLIE #lightyears,” US Magazine reported.
The post quoted a lyric from her "Light Years" track in 2000 which comes from the album of the same name. The hashtag may also connote her nearly 30 years of experience in the entertainment industry.
Hello..... My name is KYLIE #lightyears
— kylie minogue (@kylieminogue) February 28, 2016