Music and technology are match like no other, so it's no wonder Microsoft has this week launched an exciting new project called "Music x Technology." While the name is a bit on-the-nose, consumers know exactly what you're getting with this new venture. Teaming with artists like Neon Indian, Phantogram and Matthew Dear, the technology company has created some amazing interactive artist portraits that are surely a step into the future of music. Learn more about this project in a behind-the-scenes video below.
This new platform works with forward-thinking artist such as the ones listed above, that are shaping the direction of music as we know it. These experimental musicians were recently profiled by Microsoft in a behind-the-scenes video that you can watch below.
"To go from the initial paradigm of just person on a stage with their instrument, to this morphed experience - where it's partly theatre, partly cinematic, partly musical," Alan Palomo of Neon Indian said in a press release from Microsoft. "It's cool to go to a show and not just have the expectation that it's that one thing."
"Photography and music have a long history," Van de Roer said in the press release from Microsoft. "With making these portraits, we wanted to think about the relationship between these musicians and an audience - with technology as the conduit for that relationship."
We're definitely excited to see how this newly launched platform from the iconic technology company affects the music world. With artists like Neon Indian, Phantogram and Matthew Dear involved, though, we're pretty sure that Microsoft if headed in the right direction.