The Hard Rock Casino in Atlantic City promises over 200 nights of live music every year when it finally opens its doors this summer.
According to Hard Rock International CEO Tim Allen, the casino will offer entertainment that visitors and patrons of the city have never seen before.
"When's the first time someone has done 200 shows in Atlantic City?" He asked. "When's the last time you saw entertainment on a night other than Saturday in Atlantic City? We're going to make that commitment."
The global gambling, entertainment, and resort company will also increase the concert venue at the former Trump Taj Mahal from originally 5,200 seats to 7,000 seats. Naturally, the entertainment hub will also offer gaming opportunities, including about 2,200 slots and 125 tables.
The Hard Rock Hotel & Casino boasts of over 150,000 square feet that can host special events, conventions, and trade shows. In addition, the up and coming entertainment destination will feature museum-like displays of music memorabilia throughout the property.
"Our properties memorabilia will be carefully hand-selected and home-focused on contemporary musicians and artists with ties to New Jersey," reads the business's press release.
Items will include a dress worn by Mariah Carey and an acoustic guitar signed by Bon Jovi. If that is not enough, Hard Rock promises that guests will also be able to avail of brand-specific offerings. The establishment cited the "Sound of Your Stay" program wherein guests can check out a complimentary in-room Fender guitar to inspire aspiring rock icons.
"Bringing entertainment into the city mid-week at off-peak times will be a particularly persuasive reason for visitors to consider extending their stay," added Rummy Pandit, executive director of the Levenson Institute of Gaming, Hospitality & Tourism at Stockton University in New Jersey.
"Turning a two-night weekend stay into a long weekend or mid-week getaway can make a huge difference for Atlantic City's lodging, food and beverage, retail, gaming and tourism businesses."
The musical acts who will perform at the venue in the coming months have not been announced, but Allen promises to bring some of the brightest stars in the music industry to Atlantic City. Despite the property's name, he promises that the musical acts that will perform in the venue will not solely be rock and roll. The venue will invite artists from different genres to cater to every musical taste.
The inaugural performer at hard Rock is expected to be announced by April. The Hard Rock Hotel & Casino in Atlantic City will open this summer.