Taylor Swift and Travis Kelce's romance have been very beneficial for one another, especially to the National Football League.
After-show polls that support for the Chiefs have hit an all-time high because of Taylor Swift's involvement on the game through Kelce.
Now, a public relations expert explains how Swift's contribution has become really beneficial for the NFL.
Taylor Swift, Travis Kelce Romance Brought Billion Dollars To NFL
Reputation Management Consultants Chairman Erich Schiffer revealed to The Sun how massive Taylor Swift's impact has been on the NFL and the recently concluded Super Bowl.
He estimated that Swift's involvement raked in a "near billion-dollar" contribution because it hooked Gen Z, Millennial, and Gen X women to watch the show longer, which resulted in 123.4 million average viewers. It has since become the most-watched television moment since the Apollo moon landing.
Schiffer added that the National Football League should find ways to "continue the visibility with female audiences without Taylor present and they revisit the moments with Taylor and repopulate that to audiences that haven't experienced it."
"There are a lot of women who haven't tuned in yet but have heard about it," he also said. "So there are ways to package those moments and get that out as well."
Schiffer also pointed out that Swift's arrival on the games added a layer of care for Kelce to focus on his game.
"I also think that the two of them are learning how to manage the relationship in a way that keeps Travis focused," he explained. "In the early stages, he was so bedazzled and occupied with his infatuation with Taylor that it was ... there was a magnetic pull and she would be even in the stadium and you could see that his typical kind of fierce focus was off and fans commented on that a lot."
READ MORE: Travis Kelce Aware Taylor Swift Relationship Causes Obsession About HIm, Shares True Feelings
Taylor Swift, Travis Kelce Romance Praised By Experts
Eric Schiffer also praised the couple's growing understanding of the optics involved in their relationship.
He seemed to conclude that Swift had told Kelce to focus on his game instead of thinking about her during the matches.
"That's what I mean by being a great, supportive partner and stepping up and, really out of love, wanting to see your partner succeed," he realized. "It felt as if there had been some interplay in that regard."
Travis Kelce and the Kansas City Chiefs won their third Super Bowl trophy last Feb. 11, 2023, against the San Francisco 49ers.
READ MORE: Taylor Swift Revenge: NFL Fans Storm Australian Eras Tour Just to Boo Singer, 'Poor Little Men!
