In a recent radio interview, Slipknot frontman Corey Taylor talked about the evolution of the band with technology.
"I think it's the same approach with different tools, really," Corey told Massachusetts radio station WAAF recently, according to Blabbermouth. "Because back then the Internet was really just word of mouth. And that's how this band started, that's how this band built its foundation — was street level, word of mouth, people talking about us. And that's really just what the Internet is. And I think because of that, and because we've learned how to use these tools over the years, we've been able to take an old-school approach with the mystique and the anticipation and releasing little bits and pieces here and there to build that excitement, [which] I think is really a lost art."
Slipknot, currently prepping their fifth studio album .5: The Gray Chapter, have been dropping teasers for the album all summer via their website and social media. "People are more prone to just throw up into the Internet, and then, 'There you go. There it is. And let's pray to God it's a hit,'" he continued. "With us, we love the foreplay of it. We love building that up and just getting it to that fever pitch just before it's about to explode, and then giving the audience every ounce of payoff that it deserves. And I think, because of that, we've really learned how to use the Internet as that tool to do that, by releasing the teaser videos and putting together a very stark, very striking video for The Negative One, which there is no member of the band in it. And I think that's one of the wonderful things about being able to use technology to your advantage and not using it to glom over the fact that you have no talent or no idea what the hell you're doing. When you use it right, you can have that same excitement that you used to feel when your favorite band was putting out an album and you couldn't wait for it. And I think we've been able to do a good job at it."
The group recently dropped a video for "The Devil In I," revealing new masks but leaving out the identities of their new bassist and drummer (former bassist Paul Gray died in 2010 and drummer Joey Jordison left last year).
.5: The Gray Chapter is due out Oct. 21.
