Selena Gomez has engaged advisors to evaluate potential buyers for her cosmetics brand, Rare Beauty. Why is she selling her lucrative business? 

Former Disney star Selena Gomez is now a legitimate actress, pop star and she also hosts a cooking show and runs a successful beauty business called Rare Beauty. She promotes as an influencer with millions of followers and occasionally posts her makeup routines. 

Rare Beauty is worth billions, too.

Why is she letting it go?

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Selena Gomez Selling Rare Beauty? 

According to those who asked to remain anonymous per Bloomberg, Rare Beauty encouraged bankers to pursue interest from companies seeking to acquire or invest in the business.

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Gomez has not met with any prospective suitors, but bankers have.

Rare Beauty, allegedly assessed to be worth $2 billion valuation is considered by The Business of Fashion news site to be one of the "most sought-after M&A targets for 2024." 

In any case, Gomez, 31, plans to continue to be active in the company. 

ALSO READ:  Selena Gomez Irked by Her Negative Thinking, Self-Talk on 'My Mind & Me' Doc

Selena Gomez New Music 2024

The track "Love On" was released by the singer and actress just a few weeks back. Selena is surrounded by loved ones in the accompanying music video, where she embodies the epitome of style.

 

The song is Gomez's invitation to a lover, singing, "Clock in, baby get to work / Night shift but with all the perks / Time stamping when you fell in love / Time can't mess with us." 

She released "Single Soon" just back in 2023. In 2020, she released her final full-length album, Rare. That same year, she was featured on the BLACKPINK song "Ice Cream." 2021 saw the debut of her Spanish song "De Una Vez." 

READ MORE: Selena Gomez's Documentary 'My Mind & Me:' 'Let It All Make Me Into The Very Best Me' [Details] 

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