Guggenheim Museum Did Not Allow Beyonce 'Cowboy Carter' Promotions

Beyoncé's upcoming album, Cowboy Carter, has garnered massive attention from her fans and the music industry. With her bold transition into country music, Beyoncé had many speculating about how she would promote the album's release.

The BeyHive, Beyoncé's dedicated fanbase, has been very excited about the music rollout, but it seems like one of Bey's biggest showcases was met with some hiccups.

Guggenheim Museum Promotes Beyoncé's 'Cowboy Carter'

On social media, photos of the Guggenheim Museum in New York City with Beyoncé's Cowboy Carter on its facade, spread like wildfire.

"This ain't a country album, this is a "Beyoncé" album," the note read, referencing Beyoncé's Instagram statement explaining her upcoming album. It also showed the Cowboy Carter release date in similar fonts that have been used on her official website and other promotional materials.

Many were impressed by the promotional effort, with some praising Beyoncé's team for the huge effort. However, it appears that the marketing effort wasn't actually authorized.

READ MORE: Beyoncé Steps Up 'Cowboy Carter' Promotions, Even at Museums: 'This Ain't a Country Album'

Guggenheim Museum Denies Beyoncé's 'Cowboy Carter' Promotion

In a statement, the Guggenheim Museum of New York City denied their involvement in the promotion.

"The Guggenheim was not informed about and did not authorize this activation," the museum's representatives told Variety. "However, we invite the public -- including Beyoncé and her devoted fans -- to visit the museum May 16-20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition."

Reportedly, the facade didn't actually feature promotional images for Beyoncé. Some deduced that the viral photos were altered to look like they were flashed live. Some theorized that the image may have just been flashed briefly.

However, many were confused because Beyoncé posted the museum's coordinates on her Instagram.

The Hollywood Reporter says that several fans even speculated that Beyoncé's work must have been connected to its current exhibition titled "Going Dark: The Contemporary Figure at the Edge of Visibility," which showcases "more than 100 works by a group of 28 artists, the majority of whom are Black and more than half of whom are women."

READ ALSO: Azealia Banks Slams Beyoncé's 'Cowboy Carter', Foray to Country Music in Scathing Rant