It's safe to say that nostalgia for the '90s is here in full force. Coca-Cola is bringing back Surge, crop tops are in fashion and, well, the Pixies are releasing new albums and music videos. Today (Sept. 15), the legendary alternative rock band dropped a new music video for its Indie Cindy track "Ring The Bell," featuring two young women on the hunt for all things Care Bears, trolls and bubbles.
Directed by Pixies fans Lital Mizel and Adi Frimmerman, "Ring The Bell" channels the desire for childhood that all us Gen Y kids have as the two hunt through garbage dumpsters and abandoned city buildings for just the right relics from days gone by.
Set in a very hipster-centric universe, Mizel and Frimmerman (who also star in the music video) then throw a big old '90s themed party in the woods, featuring all the toys, VHS tapes, joke books and classroom instruments you haven't thought of in roughly 20 years.
The concept for the music video stemmed from a lip sync video Mizel and Frimmerman did to the Pixies' classic hit "Hey," which went viral in 2005, according to Radio.com. After that clip racked up over 30 million hits, the band decided to give the girls a whirl at directing a full music video themselves.
And they did quite the good job.
Watch the new music video for the Pixies' "Ring The Bell" below, via Radio.com:
"Ring The Bell" is the latest track from the Pixies' latest album, Indie Cindy, which was released in April.